Photography featuring China Olympic swim team Rio2016.
Art Direction for photoshoot and video with a production of 40+ people on location in China.
China’s swim team,elite athletes poised for the international stage. We wanted to portray them in a honest way that also aligns with the brand values of Confidence, Freedom and Transformation,'Humble Heroes’.
We proposed two approaches that varied in tone and execution. Eventually we used the pool as the setting where the athletes would feel most natural and comfortable, but also, we portrayed them in a neutral background that would result in a clean sober output, opposed to the overcrowded general Chinese street communication.
Campaign direction, production & execution across all media, with presence in city billboards, online and offline channels across multiple cities in China.
Photographer: Neil Gavin