OUR STORY
A Global Swedish company with a CEO collector of Frank Stella and American Pop art was turning 50 years
Art Direction & Design, Project lead. Research, Talent Hunting and art buying, Leading final press production
BRIEF
The brand needed a substantial celebratory piece that would tell and explain a rather genuine company rise up and it would connect and bring together people and employees from very different times and backgrounds
CONCEPT
The story had to be told from inside. Personal stories, crazy early days, business struggles... This piece had to be engaging, sleek and somehow humble. Working closely with the Company CEO, book author, photographers, and a team of editorial and consultants, we researched the stories, made interviews and gathered and edited a massive international editorial archive for over a year
EXECUTION
The book is designed allowing the rich archive to tell the story throughout the pages. 50 stories, for 50 years. The text comes in inserts creating a calm steady overlap to the rather varied miscellanea in the background
The result is a refined, surprising study of a spirited company and its culture through the decades.
(52k copies were printed and distributed globally)
