In support of the Marquee Boost shoe launch. Campaign inclusive of content, limited edition trading cards, sweepstakes, hotline, and exclusive merch and experience gifting.
All elements of the campaign worked to bring to life the ’90s hoopers culture.
Trading card packs featured the adidas basketball roster, reinterpret by today’s rising visual artists Malik Roberts and Tyson Beck. Each pack included a chance to win product and experiences.